Integrated Marketing Campaign

During my internship at OBI Creative, I contributed to a full integrated marketing campaign for one of the agency’s clients, from initial research and strategy development to creative execution and final presentation. This project brought together digital, social, print, and experiential tactics to create a cohesive brand message and measurable results. My role included content strategy, social media ideation, creative copywriting, and collaborating with designers to ensure consistent branding across all channels. The final presentation showcased how each tactic worked together to engage the target audience, build brand awareness, and drive action.