✨ Print Advertisement – SlimWhims Weight Loss Program

For this project, I designed a full-page vertical magazine ad promoting SlimWhims, a packaged low-calorie meal brand. Using a provided Strategic Message Planner (SMP) as a guide, I brainstormed 25 potential headlines, selected my top five favorites, and built the ad including all key elements: visual, headline, swing line, body copy, zinger, call to action, and logo/tagline. This assignment helped me develop my headline writing skills, sharpen my design sense, and learn how to create an advertisement that stays true to brand strategy while capturing audience attention.