✨ Creative Brief – Lincoln Children's Zoo "Bug Bungalow" Campaign

For this project, I created a detailed creative brief for the Lincoln Children's Zoo to promote their new "Bug Bungalow" exhibit. I conducted research on the zoo, the target audience, and relevant media strategies to develop a thorough advertising plan aimed at attracting more local and out-of-town families. This assignment strengthened my strategic thinking, research skills, and ability to plan creative campaigns based on audience insights and business goals.