✨ Media Pitch and Media List – Smith & Jones Greeting Cards

For this project, I created a strategic media list targeting three national outlets and developed a personalized media pitch to promote Smith & Jones Greeting Cards around St. Patrick’s Day. The goal was to position the company as an expert source on holiday traditions, building brand association without directly selling products. This assignment helped me refine my skills in media targeting, persuasive email writing, and strategic public relations planning.